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Reports, Statistics & Marketing Trends | eMarketer - Emarketer

eMarketer senior forecasting analyst Cindy Liu breaks down our car and retail ... CMO-CIO relationship and whether or not they are able to create true synergy ...

Search Results for | eMarketer

This report breaks down the market factors and B2B-specific considerations ... the pandemic will not have a significant impact on annual esports viewership or ...

Ad Blocking Growth Is Slowing Down, but Not Going Away - eMarketer

26 Jul 2019 ... In the US, roughly one in four internet users will block ads this year on at least one of their internet-connected devices. Penetration will be stable, ...

How COVID-19 Has—And Has Not—Affected Global Ad ... - eMarketer

12 Mar 2020 ... This year, we expect total media ad spending in China to reach $113.7 billion, down from our previous estimate of $121.13 billion. China is the ...

Google's US Ad Revenues to Drop for the First Time eMarketer ...

22 Jun 2020 ... ... share of the US digital ad market to 29.4%, down from 31.6% last year. Our Q1 2020 forecast (which did not account for a global pandemic) ...

US Retail Sales to Drop More than 10% in 2020 - eMarketer Trends ...

7 Jun 2020 ... In 2020, total retail sales will drop 10.5% to $4.894 trillion, a level not seen ... Brick-and-mortar sales will weigh down overall retail long term.

eMarketer: Data and Research on Digital for Business Professionals

eMarketer is the first place to look for data and research on digital for business professionals who need to be prepared for the work ahead.

Google Ad Revenues to Drop for the First Time - eMarketer Trends ...

23 Jun 2020 ... ... share of the US digital ad market to 29.4%, down from 31.6% last year. Our Q1 2020 forecast (which did not account for a global pandemic) ...

Tracking Bad Actors Is the Biggest Ad Quality Challenge - eMarketer ...

14 Jun 2018 ... One of the biggest issues advertisers have with the ad supply chain is that it's ... of addressing ad quality problems is how hard it is to track down bad actors in ... Tracking an ad's route from publisher to advertiser can be like ... Privacy PolicyCA Privacy RightsTerms of UseDo Not Sell My Personal Information.

eMarketer Cuts Alibaba Ad Forecast, as Search Struggles amid ...

30 Jun 2020 ... And Alibaba will remain No. ... we forecast Alibaba's net ad revenues will grow by only 6.5% (down from our pre-pandemic estimate of 19.3%).

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